When defining your most loyal customer, those who think about you the most, ones who see your logo, advertisement in the street or on the internet and wear a proud smile.
Your customers are not just purchasing the brand items for the products themselves, but the unique and accessible customer experience. The feeling of being part of something bigger is providing value, respect, and openly welcoming.
Back in 1998 Chip Wilson opened a dual design and yoga space. This endeavor has morphed into the activewear lifestyle brand known worldwide as Lululemon. Chip wanted to create not only a clothing company but a community.
Being a future-focused brand is about how much you concentrate on the daily needs of the individual you are targeting. People with disabilities specifically are very similar in a way to designers. the daily challenges with services and products require a high level of creativity and innovative thinking from them.
Why the questions you ask are the key to success?
People with disabilities have wide-ranging needs and interests. It also means that they are likely going to have different needs and different views on life. Be sensitive and clear about what do you want to learn from them. Using accurate verbiage is critical, follow the guidelines as described here.
The measure of the usefulness of an early conversation with customers is whether it gives us concrete facts about our consumers’ lives and world views. These facts, in turn, allow us to improve our product or service.
“would you buy a product which did X?”
This type of question is a bad one since you are asking for opinions and hypotheticals. The preferred way to understand what product that person would buy might be by asking a question like:
“How are you dealing with it now?”
This type of question gives you a personalized answer, a definition of the person you are talking with, and the most important thing- what it is worth to them.
The buying power of People with Disabilities
There are more than 26 million working adults with disabilities in the United States and Canada. This number creates a total disposable income of over $500 billion.
In 2019 the search for adaptive fashion increased by 80 percent, according to fashion platform Lyst, which means that the market is ready and willing to pay for products and services that authentically engage them.
It begins with the Representation in your Campaigns and advertisement, through the user experience, and finally in the product you offer and how comfortable and independent a person feels in it.
I invite You to take the palta quiz and start your journey to become an inclusive brand.
Make a small change, wear a big smile.
不知道说啥，开心快乐每一天吧！