Whilst creating content for our social media accounts, we did some research on different sites that have sections that showcase inclusive and adaptive clothing. Whilst doing that, we also came across some websites that have these kinds of clothing blended into the website, without a whole new section for it.

Now, we have a question that keeps popping out to us and we want to ask you – does this do more harm than good? Should every website flaunt their inclusive clothing as something extra and specific or should they just add it to the list of items without any second thought, and just mention in the description that they are “made inclusive”?

Even though, nowadays, brands are becoming more inclusive

Most websites nowadays cater for physical appearances – such as overweight, skin disorders (like vitiligo, acne, eczema, etc.) and different skin tones/ethnicities. However, we need to promote more physical disabilities, like cerebral palsy, physical impairments and even Parkinson’s – doing this may even increase sales, ads and also popularity.

Every person has their own vision of the “perfect body type”, so why shouldn’t we cater for everyone in the same way instead of making them a minority or a whole “big deal”

It’s like having a vegan/vegetarian option in a menu or food item in a store – it’s available for everyone but is also suitable for vegans, vegetarians, and everything in-between. Should online clothing sites have the same thing on their products?

That’s why we believe that we should have a logo for us to share with others. So, to whoever finds an item of clothing that is suited for people with any type of disability, let us know and we will view, share and even learn from that design and maybe, you never know, use it to our advantage and make our own design using that technique!

We can’t begin to tell you how many times we’ve found ourselves lamenting a website for its poor accessibility, willing for just one section to be accessible with our screen-reader or for an item to have more than ‘white t-shirt’ for a description. There’s always a hint of woeful disappointment when this doesn’t happen and we think it’s important that brands and retailers learn about what changes they can implement in order to combat the frustration felt by disabled customers.

So, we’d like to ask you…

What would you like to see in the future of online shopping? Do you think that every website should have their inclusive and adaptive products blended in to the website instead of making it a huge deal?

Let us know in the comments below!